Increasing the share of more sustainable products in our collection has enabled us to reduce water consumption during the process of production by 51 million liters. This is thanks to the use of organic cotton, which requires significantly less water than the conventional one during production (on average, 80% of the water used for organic cotton cultivation is rainwater). Moreover, organic cotton is grown without pesticides or chemical fertilizers, preserving the soil. We pay special attention to the working conditions in the partner factories we collaborate with.